We believe that the buying experience should be memorable and heart warming, and each piece of jewelry expresses something very personal and meaningful. We are a small team and we know your love story by your names! We know that in order for our business to be beloved, we must love you well first. This is the highest form of "white glove service" and comes from just who we are.
Philanthropic practices
We started our giving practices the day Samantha made her first ring in 2009 (under the business name Urban Aviary), and we see no end in sight! In 2022 we were able to give over $161k to local and USA based charities.
On top of the cash we give, we also give jewelry to charities for silent auctions to raise money for their cause. We are selective about our charities, as we do research to make sure they benefit people in need and absolutely do not discriminate.
Complimentary Services
Free worldwide shipping with shipping insurance
Free e-mail, text, call, or video chat consultations
Free digital mockups and visualizations of custom work
Free ring sizer, mailed within USA
We do not charge tax unless required by your state
(due to unique tax laws in our location - Tax Free Delaware!)
Free in-person consultations with no pressure to buy
Free high end ring box for your ceremony
Free attached 1-5 year warranty
Free first ring re-size
Warranty advantage
Beware of the words "Lifetime Warranty" because jewelers use this phrase to trick you into a false sense of security. "Lifetime Warranty" misleadingly means that the jeweler will repair or replace based on what they agree is their fault.
We offer a far more reasonable and fair warranty built right into your purchase. Due to all jewelry being tiny pieces of metal and mineral, and wear and tear being normal, our warranty covers wear and tear for 1-5 years. This includes prong replacement/repair, band repair, and loss of the smaller diamonds and gems!
We also teamed up with America's top Jewelry Insurance company so that you have the option to purchase a very low-cost true Lifetime Care Plan that covers much more and even shipping to/from our studio for repairs or resizes. This is a 3rd party insurance which means it is truly for life, even if Midwinter Co. has to close our doors. This must be purchased at checkout in order to be attached to your ring purchase. (USA only)
P.s. Please purchase a 3rd party ring insurance for theft, loss, or main stone damage.
